Welcome to your Concise Guide to Stock-Market Investments

Simple Stock Investing is a guide tailored for the individual investor who prefers safe investments to "thrilling" ones. By safe we don't mean of modest profits. On the contrary, we will explain why diversification and long-term investing can yield the best results, as long as they are done efficiently. Simple Stock Investing publishes an investing guide and articles to assist you in achieving that efficiency. Let us be part of your self-education on how to design and manage your own portfolio of long-term diversified investments.

Is Investing, Gambling?

No, unless you buy securities that are too risky. To make this point, investing essentials are explained. Read this and other articles on Simple Stock Investing.


What is Investment Performance Measurement?

Introduces total return and risk-adjusted measures, such as alpha. Measuring performance is not just a matter of observing prices!


Historical Stock Market Charts (S&P500 Index)

Shows the performance of the U.S. stock market as a whole, for the last 60 years. Dividends, inflation-adjusted data, and averages are included.


The Difference Between Mutual Funds and ETFs

Part of our step-by-step investing guide, explains what makes an exchange-traded fund different from a mutual (open ended) one.


Stock Market Basics

What are shares of stock? What do we need to know about them, to invest in equity funds?


What are Index Funds?

Read about index funds: what they are and why there is a growing trend towards these kinds of investment vehicles.


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Investing Tips for a College Student

A checklist that summarizes steps to take before diversified, long-term investing.


Is Stock Picking Pointless?

According to the efficient market hypothesis, it is. The article explains this theory and its implications.


What is Total Return?

Explains this performance measure for stocks, bonds and investments in general.